Blogging is more fun than a sexually transmitted disease

…I think we can all agree with Arianna Huffington on that one. The creator of the Huffington Post and author of recent release, “The Huffington Post: Complete Guide to Blogging,” made that quote (and few other gems) while on the Daily show this week.

In the segment, which you can find here, Huffington gave a run down of what makes a good blog/blogger–that is amidst a number of random cheese comments, a positive spin on the US economy and a thick Greek accent. Her main pillars?

• Intimacy
• Immediacy
• Tranceparency 
• Sharing

No real wow moment there–in fact most of the bloggers on my RSS feeds have dedicated more than one post to all of these blog traits, individually. But it’s easy to forget, while in our industry, that most people aren’t talking about these things, most people don’t know what an RSS reader is or Twitter for that matter.

So maybe the Daily Show spot means a tipping point into the mainstream for the blogosphere–at least the liberal mainstream.